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Bring Sponsored Listings to life with videos!
Summary: it_news_team introduced the topic of sponsored advertising using video, but did not provide any further details or content in its message.
Online shopping is increasingly centered on visual impact. Videos are one of the most effective ways to help buyers understand what you’re selling, build trust, and increase sales.
That’s why we’re adding video as a new way to showcase items in Priority strategy Promoted Listings. Currently in beta, this new feature marks the first step toward an evolution of advertising on eBay, with more dynamic and engaging formats. We’ll continue improving the experience over time, based on seller feedback and performance analysis.
Why video makes a difference
Videos let buyers see your item in action, quickly understand its strengths, and buy with confidence. With video, you can:
- stand out in search results and in prominent placements on eBay;
- show an item’s appearance, compatibility, or how it works;
- highlight details that can’t be shown in photos;
- help buyers purchase with confidence.
How video works
You can use short videos in Priority strategy Promoted Listings. Videos play automatically in eligible placements on eBay sites. If a placement doesn’t support video, the listing image will automatically be shown in the ad.
Getting started is simple:
- if your listing already has a video, you can use it in the ad with no further action;
- otherwise, you can upload a short video when you create or edit a campaign;
- you can add one 5–60 second video per listing.
There are no changes to how fees are charged. Promoted Listings with video always use cost-per-click fees.
Tips for creating effective videos
You don’t need a professional production team. The most effective videos are often simple and authentic:
- show your item in the first few seconds;
- aim to keep it short and under 15 seconds;
- focus on one key benefit or feature;
- make sure the video works even with the sound off.
Start simple, then refine the video based on results.
Get started now
If you already use Priority strategy, adding video to your existing campaigns is easy. You can compare performance using the new video-specific metrics, such as view rate and video completion rate, along with results from your existing campaigns.
If you’ve never used ads or Priority strategy, video is a simple way to increase visibility while keeping control of your budget. You only pay when a buyer clicks on your ad, and you can start with just a few listings.
You can add video to listings in Seller Hub or directly to campaigns in Ads Hub.
