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Monthly breakdown of the Sponsored Stores budget
Summary: it_news_team started a discussion about the monthly allocation of the budget for Sponsored Stores, but did not provide any further details or content in the initial message.
We are pleased to announce an update to budget management for Promoted Stores campaigns, which offers greater flexibility and optimization potential. Starting on October 28, 2025, we will move from a daily average to a monthly average budget and introduce a progressive budget adjustment.
This change will make it possible to optimize your campaign costs over the course of a calendar month, allowing us to allocate the budget more efficiently by taking advantage of days with higher traffic. The reference daily budget will still serve as a guide, but our system will dynamically adjust daily spending to maximize results within the limits of the monthly budget.
At this time, no action is required on your part. Your Promoted Stores campaigns will automatically begin using the monthly budget allocation starting October 28, 2025.
